If you google “credit card comparison” you’ll get a long list of review websites. These sites purportedly provide an objective, unbiased analysis for consumers looking for a good credit card. But if you dig into the fine print, you’ll discovered that very often lenders pay to advertise on those sites! If fact, credit card providers take a heavy hand in dictating how their cards show up on these sites.
These six websites’ credit card comparison tools show only cards from lenders that pay to advertise:
Many others show mostly advertiser cards and those credit cards receive preferential treatment.
Usually, the card-comparison sites get paid only if consumers start the card application process on the site and the lender approves them for a card.
Buyer (or credit card carrier) be ware!