Research suggests that we make up to 35,000 decisions every single day. Emotions, experiences, and environment can strongly influence our decision making process. Enjoy the cartoons below and learn more about common cognitive biases that impact your everyday life and your investing behavior.

cb01Bandwagon Effect: Believing or doing something because people around you believe or do it


cb02Availability Heuristic: Overestimating the importance of information that is easiest to recall


cb03Dunning-Kruger Effect: Unskilled individuals overestimating their
 abilities and experts underestimating theirs


cb04Framing Effect: Drawing different conclusions from the
 same information presented differently


cb05Confirmation Bias: Seeking and prioritizing information
 that confirms your existing beliefs


cb06Curse of Knowledge: Struggling to see a problem from the perspective of someone with less knowledge than you


cb07Reactance: The desire to do the opposite of what is requested or
 advised, due to a perceived threat to freedom of choice

 cb08The Sunk Cost Fallacy: Refusing to abandon something unrewarding because you’ve already invested in it

cb09Hindsight Bias: Believing that you could have predicted an event after it has occurred


cb10Anchoring Effect: Excessively focusing on the first piece of
 information you receive when making a decision

Source:  Towergate