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Our brains are hard-wired to choose short-term payoff over long-term gain. Duke University professor of psychology and behavior economics Dr. Dan Ariely has a great article on this subject. Here are six common mistakes investors make – and how to avoid them.

  1. SAVING: What’s more important: buying a new iPad nowor saving that moneyfor the future?
  2. RETIREMENT PLANNING: How much money do you think you need for your retirement, assuming you plan on maintaining your current lifestyle?
  3. INSURANCE: Why do we make such bad decisions when it comes to insurance?
  4. SHOPPING: Why do we invest in extended warranties?
  5. MORTGAGES: Why do we buy mortgages from the same old suspects?

Read Dr. Ariely’s article here and learn how to avoid these bad decisions.