1. Acting as if they know exactly what the financial markets are doing and why.

  2. Not being quickly and easily accessible via phone or email.

  3. Not continuing to research a client’s financial situation for a better solution.

  4. Not recognizing a total solution by ignoring the client’s portfolios managed by outside firms.

  5. Not speaking to and working deeply with both members of a couple.

  6. Limiting recommendations to the products provided by the advisor’s firm.

  7. Failing to address the risks associated with an investment.

  8. Failing to give ancillary and holistic advice on a client’s financial issues once the portfolio is established.

  9. Talking over a client’s head and using jargon.